2018
La Cotidiana
A Case Study in Craft Beer Marketing.
Content Marketing
E-Commerce
Know More
Merging Urban and bold, we designed a visual system for the launch of BBC’s first canned craft beer in Colombia. From precision-driven video to moody, high-contrast photography, every piece was crafted to echo the bold character of a brand stepping into new territory.
From Pixel to Print: The Power of Consistent Visual Branding
Bold by Design: BBC’s First Canned Beer
Through careful planning and execution, we led the creation of impactful visual content—from high-quality photographs to dynamic videos—for the pioneering launch of Colombia's first craft beer in a can under the BBC brand. Every image and frame was crafted to capture the essence of craft beer, resulting in strong engagement on social media and surpassing reach expectations. The optimization of visual assets for both digital platforms and printed materials ensured consistent, effective communication with the target audience across all touchpoints.
Problem
Breaking into Colombia's lager-dominated beer market with craft cans was tough. We needed cultural relevance and visual impact to shift perceptions and spark curiosity, making craft beer appealing to everyday consumers while retaining its unique edge.
In today’s saturated beverage market, launching a new product, especially one as culturally significant as Colombia’s first canned craft beer demands more than just a great brew. Brands often struggle to translate their essence into impactful visuals that resonate with a modern, digital-first audience. Inconsistent messaging, weak visual identity, and underwhelming content can lead to missed connections and low engagement.
Solution
That’s where our creative direction came in. We understood the need for a bold, cohesive visual system that could break through the noise and reflect the spirit of BBC’s craft culture.
By combining high-contrast photography, cinematic video, and optimized content for both digital and print, we crafted a launch campaign that not only captured attention but also elevated brand credibility and drove engagement. From concept to execution, every detail was designed to help BBC make a bold entrance and a lasting impression.
Concept
Concept
La Cotidiana was created with one simple idea: great beer should be an everyday pleasure. Designed to be approachable, refreshing, and unapologetically honest, it celebrates the beauty of the daily ritual—the cold drink after work, the casual gathering, the pause between moments.
It’s not about occasion, it’s about habit. With its bold yet easygoing character, La Cotidiana offers craft quality at a price and personality made for everyday life. It’s the beer you reach for without thinking twice—familiar, reliable, and refreshingly real.
E-commerce Activation
E-commerce Activation
Our visual campaign was supported by a seamless digital strategy with a sleek, user-centric website and integrated e-commerce platform, making it easy to find, explore, and purchase.
The UI was crafted to echo the bold personality of the brand while prioritizing intuitive navigation and performance across devices. From smooth scroll animations to a minimal yet vibrant interface, every element was built to convert curiosity into action. Paired with a strong digital campaign, La Cotidiana’s launch became more than a moment—it became a movement, flowing from street visuals to screens to doorstep delivery. asd
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2018
La Cotidiana
A Case Study in Craft Beer Marketing.
Content Marketing
E-Commerce
Know More
Merging Urban and bold, we designed a visual system for the launch of BBC’s first canned craft beer in Colombia. From precision-driven video to moody, high-contrast photography, every piece was crafted to echo the bold character of a brand stepping into new territory.
From Pixel to Print: The Power of Consistent Visual Branding
Bold by Design: BBC’s First Canned Beer
Through careful planning and execution, we led the creation of impactful visual content—from high-quality photographs to dynamic videos—for the pioneering launch of Colombia's first craft beer in a can under the BBC brand. Every image and frame was crafted to capture the essence of craft beer, resulting in strong engagement on social media and surpassing reach expectations. The optimization of visual assets for both digital platforms and printed materials ensured consistent, effective communication with the target audience across all touchpoints.
Problem
Breaking into Colombia's lager-dominated beer market with craft cans was tough. We needed cultural relevance and visual impact to shift perceptions and spark curiosity, making craft beer appealing to everyday consumers while retaining its unique edge.
In today’s saturated beverage market, launching a new product, especially one as culturally significant as Colombia’s first canned craft beer demands more than just a great brew. Brands often struggle to translate their essence into impactful visuals that resonate with a modern, digital-first audience. Inconsistent messaging, weak visual identity, and underwhelming content can lead to missed connections and low engagement.
Solution
That’s where our creative direction came in. We understood the need for a bold, cohesive visual system that could break through the noise and reflect the spirit of BBC’s craft culture.
By combining high-contrast photography, cinematic video, and optimized content for both digital and print, we crafted a launch campaign that not only captured attention but also elevated brand credibility and drove engagement. From concept to execution, every detail was designed to help BBC make a bold entrance and a lasting impression.
Concept
La Cotidiana was created with one simple idea: great beer should be an everyday pleasure. Designed to be approachable, refreshing, and unapologetically honest, it celebrates the beauty of the daily ritual—the cold drink after work, the casual gathering, the pause between moments.
It’s not about occasion, it’s about habit. With its bold yet easygoing character, La Cotidiana offers craft quality at a price and personality made for everyday life. It’s the beer you reach for without thinking twice—familiar, reliable, and refreshingly real.
E-commerce Activation
Our visual campaign was supported by a seamless digital strategy with a sleek, user-centric website and integrated e-commerce platform, making it easy to find, explore, and purchase.
The UI was crafted to echo the bold personality of the brand while prioritizing intuitive navigation and performance across devices. From smooth scroll animations to a minimal yet vibrant interface, every element was built to convert curiosity into action. Paired with a strong digital campaign, La Cotidiana’s launch became more than a moment—it became a movement, flowing from street visuals to screens to doorstep delivery. asd
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2018
La Cotidiana
A Case Study in Craft Beer Marketing.
Content Marketing
E-Commerce
Know More
Merging Urban and bold, we designed a visual system for the launch of BBC’s first canned craft beer in Colombia. From precision-driven video to moody, high-contrast photography, every piece was crafted to echo the bold character of a brand stepping into new territory.
From Pixel to Print: The Power of Consistent Visual Branding
Bold by Design: BBC’s First Canned Beer
Through careful planning and execution, we led the creation of impactful visual content—from high-quality photographs to dynamic videos—for the pioneering launch of Colombia's first craft beer in a can under the BBC brand. Every image and frame was crafted to capture the essence of craft beer, resulting in strong engagement on social media and surpassing reach expectations. The optimization of visual assets for both digital platforms and printed materials ensured consistent, effective communication with the target audience across all touchpoints.
Problem
Breaking into Colombia's lager-dominated beer market with craft cans was tough. We needed cultural relevance and visual impact to shift perceptions and spark curiosity, making craft beer appealing to everyday consumers while retaining its unique edge.
In today’s saturated beverage market, launching a new product, especially one as culturally significant as Colombia’s first canned craft beer demands more than just a great brew. Brands often struggle to translate their essence into impactful visuals that resonate with a modern, digital-first audience. Inconsistent messaging, weak visual identity, and underwhelming content can lead to missed connections and low engagement.
Solution
That’s where our creative direction came in. We understood the need for a bold, cohesive visual system that could break through the noise and reflect the spirit of BBC’s craft culture.
By combining high-contrast photography, cinematic video, and optimized content for both digital and print, we crafted a launch campaign that not only captured attention but also elevated brand credibility and drove engagement. From concept to execution, every detail was designed to help BBC make a bold entrance and a lasting impression.
Concept
La Cotidiana was created with one simple idea: great beer should be an everyday pleasure. Designed to be approachable, refreshing, and unapologetically honest, it celebrates the beauty of the daily ritual—the cold drink after work, the casual gathering, the pause between moments.
It’s not about occasion, it’s about habit. With its bold yet easygoing character, La Cotidiana offers craft quality at a price and personality made for everyday life. It’s the beer you reach for without thinking twice—familiar, reliable, and refreshingly real.
E-commerce Activation
Our visual campaign was supported by a seamless digital strategy with a sleek, user-centric website and integrated e-commerce platform, making it easy to find, explore, and purchase.
The UI was crafted to echo the bold personality of the brand while prioritizing intuitive navigation and performance across devices. From smooth scroll animations to a minimal yet vibrant interface, every element was built to convert curiosity into action. Paired with a strong digital campaign, La Cotidiana’s launch became more than a moment—it became a movement, flowing from street visuals to screens to doorstep delivery. asd
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?