AI PRODUCT DESIGN & BRAND SYSTEM
Valure®
From Fluency to Influence
Valure® is an enterprise AI learning platform that transforms English proficiency into strategic, career-driven communication. We architected an adaptive interface that converts real-time conversational feedback into actionable professional skills, helping global executives communicate with clarity and influence.
Design Systems
Governance
Brand
UI
As Valure® expanded as a high-authority career-acceleration platform for ambitious global tech leads, product designers, and managers, the need for a unified, production-grade design system became critical. I played a key role in architecting system v2.4—a WCAG 2.1 AA compliant framework built not just to maintain visual consistency, but to accelerate product velocity and engineering handoff.
Tailored learning tracks built around real-world executive challenges—from high-stakes pitching to cross-border team leadership.
STRATEGIC PITCH PREP
Sarah chen from acme corp
Executive tone & cadence aligned
£2,400 to Greenfield Ltd
Meeting notes taken
next actions from call with Tom r.
follow-up sent
3rd touchpoint to 12 prospects
NEGOTIATION SIMULATION
$10 Framer subscription filed
Track progress through visual feedback on pacing, vocabulary range, and delivery confidence across every session.
Seamlessly transition between desktop practice and mobile preparation so your progress moves with your schedule.
Process & Strategy
We restructured the system architecture from the ground up: organizing independent file structures, defining strict token versioning rules, improving governance, and aligning component logic directly with React and Tailwind CSS implementation.
Product Strategy
Positioned Livo as a proactive health memory engine rather than a passive data tracker.
Prototyping & Testing
Validated multi-modal interactions—combining voice dictation, lab OCR scanning, and prescription reading with clear visual trends.
Design Systems & Copy
Replaced cold clinical jargon with action-guided microcopy ("Never feel lost in your health again").
We restructured the system architecture from the ground up: organizing independent file structures, defining strict token versioning rules, improving governance, and aligning component logic directly with React and Tailwind CSS implementation.
Component Architecture
Documentation lived directly inside the system components, mapping seamlessly to front-end props. Components became effortless to implement, completely trusted by engineering, and embedded into daily feature workflows.
We positioned the system as an executive creative companion and built internal momentum through clear component sandboxes, sandbox testing, and developer support. The system quickly became an asset teams wanted to leverage.
"We created a high-authority visual system to serve as a launchpad for executive learning, rather than a constraint on product innovation."
Tailored learning tracks co-designed by industry experts and language coaches to match your specific professional field.
Joins meetings, takes notes, and follows up with your team after.
Expense logged
$10 Framer subscription filed
Meeting notes taken
next actions from call with Tom r.
Invoice #1847 sent
£2,400 to Greenfield Ltd
follow-up sent
3rd touchpoint to 12 prospects
New Lead added
Sarah chen from acme corp
One system connecting your CRM, email, Slack, and everything else.
The outcome
Scalable component architecture engineered for low cognitive load and effortless accessibility.
System v2.4 achieved 100% adoption across all home feeds, course details, and interactive practice screens. It reduced design-to-development handoff time by 65% and earned a 95 eNPS from cross-functional teams, proving that a disciplined design architecture is the ultimate catalyst for scale.
JOSE ALFREDO MALAGON
DIGITAL PRODUCT DESIGN & UI ARCHITECTURE
4x
faster lead repsonse
35%
increase in close rate
200+
hours saved per month
$120k
revenue in 90 days
My mission is to
From high-level vision to production reality.
Open for remote product design leadership worldwide